Those of you working within the City of London may already be familiar with the screens adorning almost every highrise in the capital.
As a digital display network, they provide a real time mix of live news, travel and weather updates and relevant content via full motion display panels. Placed in a high dwell time areas by office reception areas, ECN’s modern displays have become synonymous in the central business districts of not only London, but also by expansion to Paris, too.
They now have a reach of over 200,000 city workers and tapping into the attention of a passer by in a world saturated by in your face content, designing the screens to captivate or at least be recognised by a consumer was not an easy task.
We run the risk of activating an ignore switch in the human brain if we consider our propositions too aggressive or too blatant
We have strong beliefs in purity of design, having experienced in design that less is a more effective tool in capturing some attention. It is well recognised that the average human will ignore the plethora of forced adverts that can bombard your everyday commuter. The ECN screens have a unique position in that they are perfectly positioned to take advantage of downtime; they are placed by elevators, reception areas and other places where people can be found stood waiting. So as a result, our screen designs were thought with dignity in mind. We already have their attention by the very nature of their position.