We teamed up with Telefonica to enter the Video Over IP market place. Already crowded, we took great care working collaboratively with the Purl product manager and development team to ensure a smooth User Experience. One of the main efforts of the design of the application was a simple user flow and a quick setup process, allowing the user to join your room in just two clicks.
We approached the project with an agile development process, allowing us the flexibly to work on the application iteratively. This project management allowed for quick design and build cycles, allowing us to add or improve Purl's product features in a short space of time.
This agile process replaced the traditional 'Waterfall' project management model, which relies on a watertight, and very inflexible, project lifespan. Using scrums and sprints is really beneficial in identifying areas which require more work, focus or need overhauling altogether, and placing higher priority on these areas. Of course an agile response is not best suited for every project, but in this case was beneficial for all parties.