As a global leader in newswire communications, Dow Jones have a vast array of distribution mechanisms.
From the Wall Street Journal to their multi-disciplined offerings in research and intelligence, they have established themselves as an organisation of integrity and innovation with qualities most media corporations benchmark themselves against. We were approached to be involved in a pitch process to design their latest channel offering, the eFinancial News iPad application. Utilising an existing data source of subscriber managed news content, we presented Dow Jones with UI and UX studies culminating in a set of designs that would go on to form the basis of the eFinancial News iPad app solution.
Whilst demoMedia provided the lead on design and integration, the build of the application was subsequently managed in-house by Dow Jones. This was an effective and well executed iterative process which was managed fluidly by project coordinators both sides.
The end result was a unique offering for the same content. We tried to avoid replicating web or print principles by capitalising on iPad touch gestures and navigation components unique to the iPad, giving their existing user base added value by expanding on the eFinancial News experience.