There are tangible benefits to expressing marketing strength during periods of economic downturn, in some areas at least.

Certainly, the office phones at demoMedia continue to be receptive to the increasingly abundant level of sales calls promoting wares and services, but when marketing is mentioned in our context, one refers to the old fashioned sense of indirect brand and advertising.

What better time than during an economic downturn to tell current and prospective clients that your business continues unabated during the frenzy of media speculation that is this recession?

Instilling trust and faith in an ever cautious client base can be perilous if not conducted with a modicum of politics and today’s corporations look for ways to pad the bottom line by reassigning service providers in the name of appearing pro-active during what is a currently over scrutinized arena of budget management.

Web analytics always prove that often the most popular of site visits are often from peers and competitors, looking over the garden fence in order to gauge market conditions.

Now’s the time to show solidarity, strength and a consistent presence during what can only be described as challenging times. If at least, to prove the media wrong – surely there’s no better goal than that?